The Art of Designing a Retail Store Positioning Strategy

The Art of Designing a Retail Store Positioning Strategy

Before designing a retail store, one must have a deep understanding of their target customer psychological mindset, their decision-making patterns & factors which are influencing their buying decisions now of purchase. Requirements for Positioning a Brand & Customizing a Retail Store A salesman must be smart and quick enough to figure out “Customer’s need, requirements, …

A 2 step strategy to Create Permanent Comment Backlinks

A 2 step strategy to Create Permanent Comment Backlinks

Creating comment backlinks is crucial for SEO and rankings of every website on internet. But most face a lot of difficulties in creating and making them permanent do-follow backlinks. There are two main kinds of comment backlinks; White hat comment backlinks Black hat comment backlinks White Hat Comment Backlinks Usually known as positive comments, because …

Strategy to Manage Purchasing Behavior of Opposite Gender Customers

Strategy to Manage Purchasing Behavior of Opposite Gender Customers

There are many ways to manage opposite genders purchasing behavior. But the question is how and why opposite gender customers behave difficulty. Key learning points from this article. How opposite gender behave s as a customer Why opposite gender differently when shopping or continuously. What are the indicators of these different customer behaviors based on …

Daraz.pk vs Koovs.com – SWOT Analysis

Daraz.pk vs Koovs.com - SWOT Analysis

DARAZ.PK SWOT Analysis Daraz is an online Pakistan based retail store which provides almost all kind of subsidiary products both for men and women.  (E.g. footwear, clothes, jewelry, stationary, electronics and supplementary household items). It was founded in 2012. Strengths Employee power (3626 employees) Market leader in online Pakistani market. Strong brand awareness and recognition …

Strategies to resolve customer’s false claims

Strategies to resolve customer’s false claims

Strategies to resolve customer’s false claims Types of customer’s false claims Price based claims Claims regarding product packaging (most customers return the products by excusing that an unpacked or previously used product was delivered) Claims based on compromised product/service quality Product features/specifications-based claims (e.g. product size, color, usage value wasn’t that good as described) Some …

Courier Hiring Issues in TCS Pakistan

Courier Hiring Issues in TCS Pakistan

Article Summary The overall study is on ‘retention rate and hiring issues in TCS’ which is led by many background variables and indicators. All these indicators and their data is given in the report. The methodology used in the report is 200 personnel profile data based and its analysis results shows the reasons behind the …

MARCA’17 BUIC: A Perfect Example of Social Media Marketing Strategy Implementation

MARCA’17 BUIC: A Perfect Example of Social Media Marketing Strategy Implementation

MARCA’17 BUIC: A Perfect Example of Social Media Marketing Strategy Implementation Introduction to MARCA’17 Marca2k17 (MARCA’17) is an official #tag & brand name of e-commerce project which was held in Bahria University Islamabad on 9th-10th May 2017. There were three Mega events organized by the respective Marketing Clusters of Management Sciences.  Events include “Open House”, …

Blake Dawson Waldron: Unleashing the power of Internet Case Solution

Blake Dawson Waldron: Unleashing the power of Internet Case Solution

Answers to the Case Questions What features do you think are important for BDW’s Web site? Blake Dawson Waldron deals primarily with high net worth consumers. BDW’s clients expect to see plush surrounds. BDW’s physical offices tend to reflect that wealth and success. Such visual cues are also expected on the Internet. A “top tier” …

An Incident in the Babies Room Case Study Solution

An Incident in the Babies Room Case Study Solution

This case ‘an incident in the babies’ room’ covers many of the topics in Services Marketing.  Twinkle Toes is a typical long-day care Centre that has been recently taken over by Maria Sanchez.  To reduce costs, Maria hires inexperienced staff, but a complaining customer draws her attention to the ramifications of her decision and other …

Stockbroking in Cyberspace Case Study Solution

Stockbroking in Cyberspace Case Study Solution

Summary Online stockbroking is a commonly used phenomenon in today’s era. In a technology market such as this, marketers should be encouraged to think laterally and be very creative.  The ‘obvious’ will emerge and be recorded, but researchers should be encouraged to go beyond this.  The market structure, in terms of key players, their relative …

Long-stay in Thailand: The Land of Smiles Case Solution

Long-stay in Thailand: The Land of Smiles Case Solution

Q1. How should TLM position itself? TLM’s core product is hospitality but the international marketing of Thailand as a long stay tourist destination. It differentiates Thailand from its competitors is the responsibility of the government through the Tourism Authority of Thailand (TAT). TLM’s work should complement the work of TAT, by marketing Thailand specifically to …

Solution of Mention Bank Asia Case Study

Solution of Mention Bank Asia Case Study

Steps Mention Bank Asia has Taken to Develop a Customer Orientation Remodeling and renovation of branches (“friendly yet professional”) Teller stations redesigned to provide full/express service Touch-screen information terminals installed near entrance Introduction of advanced model ATMs with color screens Increased number of ATMs in branches Access to regional ATM system with numerous convenient locations …

Solution of The Race That Stops A Nation Case Study

Solution of The Race That Stops A Nation Case Study

The Melbourne Cup is Australia’s premier horse race (handicap over 3200 metres with over AUD$2 million prize money) and it has its own public holiday in metropolitan Melbourne. The TAB (used to stand for Totaliser Agency Board when government owned and run, but now a public company, Tabcorp Holdings) is the only, legal provider of …

HR Activities in an NGO: Example of Al-Shifa Trust Eye Hospital

HR Activities in an NGO: Example of Al-Shifa Trust Eye Hospital

Introduction Al-Shifa Trust Eye Hospital which is one of the most renowned eye Hospitals in Pakistan, its office is situated in Rawalpindi but operates all over the Country. Manager’s Intro The HR Manager of Al-Shifa is Mr. Mubashir Mehmood. He has an MBA in HRM and has a total experience of 9 Years. (6 Years …

Solution of Federal Express Case Study: FedEx Services

Solution of Federal Express Case Study: FedEx Services

Solution of Federal Express Case Study: FedEx Services Distinguish between the core, supplementary and facilitating services provided by FedEx. FedEx Core Services Air & Road Freight: – International Priority (IP) International Priority Freight Service (IPFS) (Cargo, packages, letters & documents) FedEx Support Services FedEx Packaging EC-Inventory EC-Manufacturing EC-Return Management COSMOS EC-Warehouse Management FedEx Ship Manager …