Monthly archives: September, 2020

Distinctive Aspects of Services Marketing Question Answers

Distinctive Aspects of Services Marketing Question Answers

Q: Nominate five differences between goods and services.  Then explain how a fitness Centre or professional accounting practice might deal with these differences when marketing its services. It is to be expected that students will approach this question initially with reference to the characteristics of intangibility, inseparability, perishability and heterogeneity/variability.  This is a good start, …

Differences Between Goods and Services | Analysing Services Marketing

Differences Between Goods and Services | Analysing Services Marketing

Differences Between Goods and Services Broadly speaking, four generic differences distinguish services from goods. These are Intangibility, Inseparability (simultaneity of production and consumption), Heterogeneity (Variability), and Perish-ability. Arising from these differences are a number of important marketing and management implications which include: Customers’ participation in the production process Greater difficulties in maintaining quality control standards …