Category «Cases & Articles»

It discusses all the marketing cases, articles, and dilemma solutions. This Category revolves around contemporary issues in marketing. Consists of articles of marketing, discussions about marketing cases, and dilemmas.

The Art of Designing a Retail Store Positioning Strategy

The Art of Designing a Retail Store Positioning Strategy

Before designing a retail store, one must have a deep understanding of their target customer psychological mindset, their decision-making patterns & factors which are influencing their buying decisions now of purchase. Requirements for Positioning a Brand & Customizing a Retail Store A salesman must be smart and quick enough to figure out “Customer’s need, requirements, …

Strategies to resolve customer’s false claims

Strategies to resolve customer’s false claims

Strategies to resolve customer’s false claims Types of customer’s false claims Price based claims Claims regarding product packaging (most customers return the products by excusing that an unpacked or previously used product was delivered) Claims based on compromised product/service quality Product features/specifications-based claims (e.g. product size, color, usage value wasn’t that good as described) Some …

Courier Hiring Issues in TCS Pakistan

Courier Hiring Issues in TCS Pakistan

Article Summary The overall study is on ‘retention rate and hiring issues in TCS’ which is led by many background variables and indicators. All these indicators and their data is given in the report. The methodology used in the report is 200 personnel profile data based and its analysis results shows the reasons behind the …

Blake Dawson Waldron: Unleashing the power of Internet Case Solution

Blake Dawson Waldron: Unleashing the power of Internet Case Solution

Answers to the Case Questions What features do you think are important for BDW’s Web site? Blake Dawson Waldron deals primarily with high net worth consumers. BDW’s clients expect to see plush surrounds. BDW’s physical offices tend to reflect that wealth and success. Such visual cues are also expected on the Internet. A “top tier” …

An Incident in the Babies Room Case Study Solution

An Incident in the Babies Room Case Study Solution

This case ‘an incident in the babies’ room’ covers many of the topics in Services Marketing.  Twinkle Toes is a typical long-day care Centre that has been recently taken over by Maria Sanchez.  To reduce costs, Maria hires inexperienced staff, but a complaining customer draws her attention to the ramifications of her decision and other …

Stockbroking in Cyberspace Case Study Solution

Stockbroking in Cyberspace Case Study Solution

Summary Online stockbroking is a commonly used phenomenon in today’s era. In a technology market such as this, marketers should be encouraged to think laterally and be very creative.  The ‘obvious’ will emerge and be recorded, but researchers should be encouraged to go beyond this.  The market structure, in terms of key players, their relative …

Long-stay in Thailand: The Land of Smiles Case Solution

Long-stay in Thailand: The Land of Smiles Case Solution

Q1. How should TLM position itself? TLM’s core product is hospitality but the international marketing of Thailand as a long stay tourist destination. It differentiates Thailand from its competitors is the responsibility of the government through the Tourism Authority of Thailand (TAT). TLM’s work should complement the work of TAT, by marketing Thailand specifically to …

Solution of Mention Bank Asia Case Study

Solution of Mention Bank Asia Case Study

Steps Mention Bank Asia has Taken to Develop a Customer Orientation Remodeling and renovation of branches (“friendly yet professional”) Teller stations redesigned to provide full/express service Touch-screen information terminals installed near entrance Introduction of advanced model ATMs with color screens Increased number of ATMs in branches Access to regional ATM system with numerous convenient locations …

Solution of The Race That Stops A Nation Case Study

Solution of The Race That Stops A Nation Case Study

The Melbourne Cup is Australia’s premier horse race (handicap over 3200 metres with over AUD$2 million prize money) and it has its own public holiday in metropolitan Melbourne. The TAB (used to stand for Totaliser Agency Board when government owned and run, but now a public company, Tabcorp Holdings) is the only, legal provider of …

Solution of Federal Express Case Study: FedEx Services

Solution of Federal Express Case Study: FedEx Services

Solution of Federal Express Case Study: FedEx Services Distinguish between the core, supplementary and facilitating services provided by FedEx. FedEx Core Services Air & Road Freight: – International Priority (IP) International Priority Freight Service (IPFS) (Cargo, packages, letters & documents) FedEx Support Services FedEx Packaging EC-Inventory EC-Manufacturing EC-Return Management COSMOS EC-Warehouse Management FedEx Ship Manager …

Scuba Jamboree Case Study Solution

Scuba Jamboree Case Study Solution

What might have been some of the implications for Scuba Jamboree of the fact that 70% of the local diving industry was controlled by foreign operators, and the challenge for Thai dive specialists to become more competitive? A: In the dive business, accreditation by a professional organization (like PADI) is essential.  This was lacking in …

Case Solution: Providing Customer Service – The Medium is the Message

Case Solution: Providing Customer Service - The Medium is the Message

Synopsis of the Study This case illustrates the face-to-face nature of services along with its managerial implications.  Fly Away Travel is known for providing stimulating holidays, and also for their personal attention and care.  It is this high level of customer service that differentiates it from other travel providers.  To combat geography and to facilitate …

Solution of Qantas-A Customer’s Perception of Service Recovery Efforts Case Study

Solution of Qantas-A Customer’s Perception of Service Recovery Efforts Case Study

Synopsis of Qantas Case This Qantas case reports a series of dissatisfactory service encounters for a business passenger returning on a Qantas 16-hour flight from Los Angeles to Sydney.  The case centers around Qantas service recovery efforts (or lack of) and the relationship between customer satisfaction/dissatisfaction (CS/D) and service quality.  Further, it demonstrates how repeat …