Category «Article Reviews»

In this Category, students and researchers will find reviews of marketing articles. The latest and classic articles by mega publishers like HBR are discussed and analyzed in this category.

Courier Hiring Issues in TCS Pakistan

Courier Hiring Issues in TCS Pakistan

Article Summary The overall study is on ‘retention rate and hiring issues in TCS’ which is led by many background variables and indicators. All these indicators and their data is given in the report. The methodology used in the report is 200 personnel profile data based and its analysis results shows the reasons behind the …

Impact of Population on Economic Growth of Pakistan

Impact of Population on Economic Growth of Pakistan

What Is Population The population is a summation of all the organisms of the same group or species living in a specific area. What is Economic Growth Economic growth refers to growth in all the basic variables of the economy of any country e.g. GDP, GNP, TRADE & INVESTMENTS, etc. In other words, it is …

Securing the Future of Hypermarkets in Pakistan; A Study on Effects of Hyperstar Ambiance on Females Purchasing Decisions

Securing the Future of Hypermarkets in Pakistan; A Study on Effects of Hyperstar Ambiance on Females Purchasing Decisions

Hyper star belongs to the Carrefour group based in Germany but in Pakistan it is currently ran by the Majid-Al-Futtaim-Retail belonging to a gulf country .It established in 2009. Hyperstar is Pakistan’s most dynamic, fast-moving and exciting hypermarket chain. The company has global expertise which helps us offer the shoppers here in the Pakistan the same quality, …