Category «Case Solutions»

In marketing field, there are thousands of cases are written by certified publishers. Each case has its own value in the changing markets. So, there is a desperate need to analyze these cases separately. In this category, we discuss the most important marketing cases and provide their solutions according to our best knowledge.

Blake Dawson Waldron: Unleashing the power of Internet Case Solution

Blake Dawson Waldron: Unleashing the power of Internet Case Solution

Answers to the Case Questions What features do you think are important for BDW’s Web site? Blake Dawson Waldron deals primarily with high net worth consumers. BDW’s clients expect to see plush surrounds. BDW’s physical offices tend to reflect that wealth and success. Such visual cues are also expected on the Internet. A “top tier” …

An Incident in the Babies Room Case Study Solution

An Incident in the Babies Room Case Study Solution

This case ‘an incident in the babies’ room’ covers many of the topics in Services Marketing.  Twinkle Toes is a typical long-day care Centre that has been recently taken over by Maria Sanchez.  To reduce costs, Maria hires inexperienced staff, but a complaining customer draws her attention to the ramifications of her decision and other …

Stockbroking in Cyberspace Case Study Solution

Stockbroking in Cyberspace Case Study Solution

Summary Online stockbroking is a commonly used phenomenon in today’s era. In a technology market such as this, marketers should be encouraged to think laterally and be very creative.  The ‘obvious’ will emerge and be recorded, but researchers should be encouraged to go beyond this.  The market structure, in terms of key players, their relative …

Long-stay in Thailand: The Land of Smiles Case Solution

Long-stay in Thailand: The Land of Smiles Case Solution

Q1. How should TLM position itself? TLM’s core product is hospitality but the international marketing of Thailand as a long stay tourist destination. It differentiates Thailand from its competitors is the responsibility of the government through the Tourism Authority of Thailand (TAT). TLM’s work should complement the work of TAT, by marketing Thailand specifically to …

Solution of Mention Bank Asia Case Study

Solution of Mention Bank Asia Case Study

Steps Mention Bank Asia has Taken to Develop a Customer Orientation Remodeling and renovation of branches (“friendly yet professional”) Teller stations redesigned to provide full/express service Touch-screen information terminals installed near entrance Introduction of advanced model ATMs with color screens Increased number of ATMs in branches Access to regional ATM system with numerous convenient locations …

Solution of The Race That Stops A Nation Case Study

Solution of The Race That Stops A Nation Case Study

The Melbourne Cup is Australia’s premier horse race (handicap over 3200 metres with over AUD$2 million prize money) and it has its own public holiday in metropolitan Melbourne. The TAB (used to stand for Totaliser Agency Board when government owned and run, but now a public company, Tabcorp Holdings) is the only, legal provider of …

Solution of Federal Express Case Study: FedEx Services

Solution of Federal Express Case Study: FedEx Services

Solution of Federal Express Case Study: FedEx Services Distinguish between the core, supplementary and facilitating services provided by FedEx. FedEx Core Services Air & Road Freight: – International Priority (IP) International Priority Freight Service (IPFS) (Cargo, packages, letters & documents) FedEx Support Services FedEx Packaging EC-Inventory EC-Manufacturing EC-Return Management COSMOS EC-Warehouse Management FedEx Ship Manager …

Scuba Jamboree Case Study Solution

Scuba Jamboree Case Study Solution

What might have been some of the implications for Scuba Jamboree of the fact that 70% of the local diving industry was controlled by foreign operators, and the challenge for Thai dive specialists to become more competitive? A: In the dive business, accreditation by a professional organization (like PADI) is essential.  This was lacking in …

Case Solution: Providing Customer Service – The Medium is the Message

Case Solution: Providing Customer Service - The Medium is the Message

Synopsis of the Study This case illustrates the face-to-face nature of services along with its managerial implications.  Fly Away Travel is known for providing stimulating holidays, and also for their personal attention and care.  It is this high level of customer service that differentiates it from other travel providers.  To combat geography and to facilitate …

Solution of Qantas-A Customer’s Perception of Service Recovery Efforts Case Study

Solution of Qantas-A Customer’s Perception of Service Recovery Efforts Case Study

Synopsis of Qantas Case This Qantas case reports a series of dissatisfactory service encounters for a business passenger returning on a Qantas 16-hour flight from Los Angeles to Sydney.  The case centers around Qantas service recovery efforts (or lack of) and the relationship between customer satisfaction/dissatisfaction (CS/D) and service quality.  Further, it demonstrates how repeat …

Services Marketing Mini Case Study Solutions

Services Marketing Mini Case Study Solutions

Case 1: City Sightseeing Tours – A Communication Challenge Researchers are expected to discern that there is indeed a central role to be played by MC in this case situation – for the purposes of; (a) making people aware of the new service, and (b) differentiating the service from the competing alternative.  This should naturally …

Case Study Solution: Fueling the Customer Relationship

Case Study Solution: Fueling the Customer Relationship

Discuss the grounds for, and appropriateness of, a customer relationship marketing and management strategy in the context of Eric’s business. Eric’s case is an interesting one and is probably indicative of many in the same position as he.  His business and marketplace have some of the characteristics that make it suitable for relationship marketing, and …

Services Marketing Mini Case: The customer’s right? Solution

Services Marketing Mini Case: The customer’s right? Solution

In this case, the options for an unsatisfied customer are: seek redress directly from firm take legal action complain to business, private or governmental agencies stop buying product or brand or boycott service provider warn friends What should also be noted here is that of all the responses an unsatisfied customer can take, option 1, …