Category «Dilemma discussions»

In this part, we pick the most important marketing dilemma from the changing market. Then discuss these dilemmas by using marketing theories and models as a reference to provide better solutions.

The Art of Designing a Retail Store Positioning Strategy

The Art of Designing a Retail Store Positioning Strategy

Before designing a retail store, one must have a deep understanding of their target customer psychological mindset, their decision-making patterns & factors which are influencing their buying decisions now of purchase. Requirements for Positioning a Brand & Customizing a Retail Store A salesman must be smart and quick enough to figure out “Customer’s need, requirements, …

Strategies to resolve customer’s false claims

Strategies to resolve customer’s false claims

Strategies to resolve customer’s false claims Types of customer’s false claims Price based claims Claims regarding product packaging (most customers return the products by excusing that an unpacked or previously used product was delivered) Claims based on compromised product/service quality Product features/specifications-based claims (e.g. product size, color, usage value wasn’t that good as described) Some …

Courier Hiring Issues in TCS Pakistan

Courier Hiring Issues in TCS Pakistan

Article Summary The overall study is on ‘retention rate and hiring issues in TCS’ which is led by many background variables and indicators. All these indicators and their data is given in the report. The methodology used in the report is 200 personnel profile data based and its analysis results shows the reasons behind the …

Surviving with Advertising Sharks Dilemma Discussion

Surviving with Advertising Sharks Dilemma Discussion

The Dilemma This case is referring to the dilemma confronted by Mr Rajesh who is running an advertising agency called “Creed” in the Southern State of Kerala, India. This is a small advertising agency which is trying to compete with a large advertising agency named “Vista “and focusing on price discounts to penetrate in the …

Security Flaws and Trust Issues in Careem – Car Booking App

Security Flaws and Trust Issues in Careem - Car Booking App

Careem is an app-based car service that connects people to rides in a matter of minutes, at the tap of a button. It provides reliable, safe, convenient and affordable transport. Its customers can book a car on the Careem apps and website, or by calling a call center. Careem, has announced an investment of US$ 60 …