Category «Presentations»

Presentations are the most vulnerable part for students, especially for marketing students. Presenting marketing topics is incredible art. This Category will be proved valuable for students to present their projects.

MARCA’17 BUIC: A Perfect Example of Social Media Marketing Strategy Implementation

MARCA’17 BUIC: A Perfect Example of Social Media Marketing Strategy Implementation

MARCA’17 BUIC: A Perfect Example of Social Media Marketing Strategy Implementation Introduction to MARCA’17 Marca2k17 (MARCA’17) is an official #tag & brand name of e-commerce project which was held in Bahria University Islamabad on 9th-10th May 2017. There were three Mega events organized by the respective Marketing Clusters of Management Sciences.  Events include “Open House”, …

HR Activities in an NGO: Example of Al-Shifa Trust Eye Hospital

HR Activities in an NGO: Example of Al-Shifa Trust Eye Hospital

Introduction Al-Shifa Trust Eye Hospital which is one of the most renowned eye Hospitals in Pakistan, its office is situated in Rawalpindi but operates all over the Country. Manager’s Intro The HR Manager of Al-Shifa is Mr. Mubashir Mehmood. He has an MBA in HRM and has a total experience of 9 Years. (6 Years …

Impact of Job Stress on Doctors and Nurses Performance

Impact of Job Stress on Doctors and Nurses Performance

Stress had been a problem and also one of the important issues in our society for years. It also had been a problem at workplaces too. The existing quantitative research aims to find the relationship between work stress and employee performance focusing on the doctors and nurses, specifically of PIMS hospital Islamabad, Pakistan. Random sampling …

Securing the Future of Hypermarkets in Pakistan; A Study on Effects of Hyperstar Ambiance on Females Purchasing Decisions

Securing the Future of Hypermarkets in Pakistan; A Study on Effects of Hyperstar Ambiance on Females Purchasing Decisions

Hyper star belongs to the Carrefour group based in Germany but in Pakistan it is currently ran by the Majid-Al-Futtaim-Retail belonging to a gulf country .It established in 2009. Hyperstar is Pakistan’s most dynamic, fast-moving and exciting hypermarket chain. The company has global expertise which helps us offer the shoppers here in the Pakistan the same quality, …