List of 40 Activities for Network Diagram Project

List of 40 Activities for Network Diagram Project

Here is the list of 40 activities to make a network diagram and network table for your stats, operation research or project management assignments or final projects. Topic Name; A Trip to Neelam valley and Azad Kashmir The Trip has been arranged by Muhammad Taha. He is a head of Hill hawks adventure club. He …

Short History of India and Eurasia Collision

Short History of India and Eurasia Collision

Introduction: Among the foremost dramatic and visual creations of plate-tectonic forces area unit the lofty the Himalaya, that stretch 2,900 kilometers on the border between India and Xizang. This huge range of mountains began to make between forty and fifty million years past once 2 giant bodies India and Eurasia, driven by plate movement, collided.  The pressure of the occurrence plates may solely be mitigated by jabbing skyward, contorting the collision zone, and forming the jagged chain of mountains peaks. Early history: About 225 million years past, India was an oversized island still settled off the Australian coast, and a huge ocean (called Tethys Sea) …

Classifying Services in International Markets

Classifying Services in International Markets

A useful typology of service firms in international markets is provided in Figure.  It distinguishes and gives examples of different types of service firms operating internationally with reference to two main qualifying dimensions: their respective degree of intangibility, and the respective degree of face-to-face client contact required or necessitated. Each of the four cells illustrated …

International Services Marketing Exercise Answers

International Services Marketing Exercise Answers

Q:  What are the reasons for Servcorp’s success in international markets? To what extent has Servcorp been able (a) to standardize, and (b) to customize its service offering worldwide? A: In international markets Servcorp has obviously developed both a mix of standardization (office layouts, facilities available, the way each client is treated) and customization (local …

Methods of Services Expansion in International Markets

Methods of Services Expansion in International Markets

As with domestic market expansion, several options are available.  These include: Embedding services in some physical storage medium as a form of support which may be self-delivered (in the form of computer software, videos or international Satellite and telecommunications for example) or delivered in person by an on-site representative of the service organization. Using licensing …

Factors that Drive an Organization to Provide Its Services Internationally

Factors that Drive an Organization to Provide Its Services Internationally

Understanding the nature of international services first Services now account for approximately 30% of total trade world-wide. There is a few factors that drive an organization to serve in international markets.  While the mix and proportion of export services varies from one country to another. Service Categories The main categories include; Factors that Drive an …

Scuba Jamboree Case Study Solution

Scuba Jamboree Case Study Solution

What might have been some of the implications for Scuba Jamboree of the fact that 70% of the local diving industry was controlled by foreign operators, and the challenge for Thai dive specialists to become more competitive? A: In the dive business, accreditation by a professional organization (like PADI) is essential.  This was lacking in …

Promoting Services Review Questions and Answers

Promoting Services Review Questions and Answers

Q:  In marketing communications it is often necessary to make a distinction between your own target market and other audiences.  Why?  Answer:  For the purposes of promoting services and to communicate a marketer must often make distinctions between audiences and different types of behavior.  For example, with target market customers distinctions can be made between …

The Marketing Communication Mix and its Role in Promoting Services

The Marketing Communication Mix and its Role in Promoting Services

The Marketing Communication Mix and its Role in Promoting Services Service marketers usually have access to numerous forms of marketing communications. The challenge is to select the most appropriate (mix) and weave them together into a coherent, integrated program that is both effective and cost-efficient.  Elements of Marketing Communication Mix The main elements of the …

Services vs Goods: Implications for Marketing Communications Strategies

Services vs Goods: Implications for Marketing Communications Strategies

Services vs Goods: Implications for Marketing Communications Strategies Most of the factors which differentiate goods from services create distinctive marketing implications for service communication strategies. For example: The intangible nature of services means that Advertising is often necessary to communicate standing and reputation and, thereby, to build trust and confidence; to put a personal ‘face’ …

Define Emotional Labor, Role Conflict, and Role Ambiguity with Examples

Define Emotional Labor, Role Conflict, and Role Ambiguity with Examples

Emotional Labor Emotional labor concerns the management of emotions by service personnel so that customers will only see desirable expressions.  An example would be a front desk manager of a hotel retaining a calm and professional appearance even when being abused by an irate guest. Role Conflict Role conflict is where service employees must manage …

Uses of Services Management Trinity in Service Industry

Uses of Services Management Trinity in Service Industry

Uses of Services Management Trinity in Service Industry Defining Services Management Trinity Whilst the power of conceptualizing the management functions as a Service Management Trinity should be evident, achieving this integration in practice may still be problematic. Unlike manufacturing in which each management function can be considered as interlocking yet separate, a service organization can …

How various types of service encounters improve customer services?

How various types of service encounters improve customer services?

How various types of service encounters improve customer services? For an organization that is considering how to improve its customer service function, whether to go ‘hi-tech’ or ‘hi-touch’, (or both) is a critically important question. Having a taxonomy of service encounters, and an understanding of what underlies differences between encounters, the service provider can maximize …

Case Solution: Providing Customer Service – The Medium is the Message

Case Solution: Providing Customer Service - The Medium is the Message

Synopsis of the Study This case illustrates the face-to-face nature of services along with its managerial implications.  Fly Away Travel is known for providing stimulating holidays, and also for their personal attention and care.  It is this high level of customer service that differentiates it from other travel providers.  To combat geography and to facilitate …